Mark Cuban has an interesting post that is claimed to be some behind the scenes information on how the Google/YouTube deal went down, and the involvement of the major labels/studios.
It’s an interesting read, if only to show just how complex, and clever, a deal can be to protect large media companies interests.
What will be most fascinating to me is how YouTube members will react over time. Is this really a grass-roots web site, or has it turned into a main stream media distribution channel? If it is the later, will members defect to smaller more “indie” sites. Or do most users care little about these battles, and will they continue to use YouTube because of it ease of use and breadth.
It’s fascinating watching the money trail, but I find the social implications, and crowd mentality the real interesting dynamic.
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The big drop in YouTube users will come from people who stop posting illegal content. As more stolen content migrates elsewhere, so will some of the members. While not all members want illegal content, these particular members will light the way to competitors and get plenty of media attention. See Napster, Kazaa & Limewire.
Nice note there about how all the artists and other copyright owners are getting screwed by the big media companies by hiding the payout money so it can’t be claimed as a royalty.
Note to big media: That’s why people hate you and think stealing from you is okay. You set the example for others to follow.
Note to artists: Start reviewing all settlements made by your “owner” and start asking for your slice of the pie, after all, they’re claiming you deserve it.