I’ve been an optimist about the Internet’s move to encompass/subvert/overtake television for several years, however, I think it’s happening a little quicker than even I expected.
The final barrier is a simple user interface for access on a standard television set. You know, press a button on the remote, select a channel/source/stream/videocast and sit back and watch. I’ve been waiting for Microsoft to announce a service via Xbox Live.
Yesterday TiVo skipped the queue and announced the TiVoCast service.
“Television is still the preferred platform for watching video. The TiVoCast service captures mainstream and specialty-based content on the Web, delivering programming that is not otherwise available through the TV today and providing a wide variety of choice that will be of interest to all segments of the TV audience,” said Tara Maitra, TiVo’s Vice President and General Manager, Programming. “The TiVoCast service provides niche networks and broadband content suppliers, for which the economics of television distribution might not make sense, a way to connect with audiences in the living room via their favorite medium for watching video, TV and TiVo.”
Given the move by ABC, NBC, BBC, CBS, et. al. to trial the distribution of some of their shows online, it seems logical that within the next couple of years that most content will be sent via the Internet, not just via the current broadcast model.
I should at this point mention my suggestion to Eddie McGuire I made in February.
My third suggestion would be to partner with a set top box manufacturer. Build a simple device that sits in people’s lounge rooms that aggregates multiple sources–digital broadcasts and Internet media–and you’ll begin to capture a community.
Maybe they should look to bring TiVo to our shores.
My favorite part of TiVo’s announcement is the inclusion of RocketBoom. I think that’s a massive endorsement of podcasting and videocasting.
Next up, TPN on your television set! 