Basement.org has an article that sums up my thinking since ETech. Reality Check 2.0 suggests that were getting caught up in our own bubble.
The real point of all this is to shed some light on how we can get caught up in our own noise. Your grandma doesn’t know what tagging is. Your uncle is not using Rollyo. People on the street are not using Gmail. They’re using Hotmail.
That’s what amazes me about some, not all, Web 2.0 start-ups. The problem they are solving is so geeky, that they’re really just servicing a niche.
Many entrepreneurs need to take a step back and look at the majority, and ask themselves if their solution really solves a problem for the masses. Admittedly, some might actually only want to service geeks, and perhaps this is the major market for web services, but I think we all need to see some solutions as they are: a nice niche play.
