The uneducated speculation about the future of podcasting is now becoming a dull ache, like a tooth before a visit to the dentist. The latest to speculate is Barnako at MarketWatch.
Barnako claims that “indie” podcasts are being hurt by mainstream podcasts. His brilliant deduction is based on the iTunes Top 100.
“Shortly after the iTunes software update was released, I calculated that 47 of its most popular podcasts were produced by what some call “independents.” That number now is 31, and it’s dropping.”
This was incredibly predicable, but this doesn’t mean that “indie” feeds are becoming less popular. In fact if you ask (that’s right Barnako, you can ask people in the name of real journalism) podcasters you’ll find that everyone is seeing an increase in subscribers.
The real proof will be weeded out in a year or more, not in a single month. Then we’ll see who’s popular. Everyone is dunking a toe in the water, and checking out podcasts. Once the testing is over, and the real listening occurs, we’ll see who floats to the top.
Business Week continues the propagation of a really badly thought out story.
Time to get a tooth pulled.
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