To say that radio listenership is decreasing and podcasting is increasing overlooks the question of scale. Millions of people in Australia listen to radio and they listen for hours every week.

What you say about podcasting being a niche (narrowcast) network is true. It means that future growth depends on developing GREAT content (not just good) that is not available elsewhere. This content then has to be picked up by mainstream media. I think this will happen but it certainly hasn’t happened yet.

bret