Generation Y Rule The Net.
March 18, 2004Ever wondered which web site gets the fourth most hits in the world. No. Well I’ll tell you anyway. Neopets.
According to the Sydney Morning Herald, Neopets the chosen one for a whole matrix of kids, the kids website, with the premise similar to Tamagotchi craze in the 90s, is fourth only behind eBay, Yahoo! and Google.
Now I’m a pretty bleeding edge type of guy, but it is fairly obvious that my daughter Mia, is going to be far more tech savvy than I in no time at all.
I’d also hazard a guess that perhaps in the real world Baby Boomers are the demographic that marketers are after due to their amount of disposable income. But online Generation Y and Z are those that should be catered to, if only because they’ll be so familiar with the technology that playing, browsing, and buying online will be all too common.

